Motorcycle Apparel Market: Global Industry Analysis and Forecast (2024-2030)

Motorcycle Apparel Market Overview

The global motorcycle apparel market is influenced by several factors, including iconic bike brands like Aprilia, Ducati, and Harley Davidson, online influencers, and technological advancements. Consumers are drawn to bike touring packages offered by travel companies, and safety measures are crucial in motorcycle racing events. The market is dynamic, with governments implementing strict regulations to mitigate risks. The demand for protective clothing and accessories, including smart helmets, is rising. Major industrial players focus on strategic marketing strategies to capture market share and increase business revenue.

 

The market is dynamic, influenced by the rising demand for riding gear and the popularity of scooters. Innovations like hands-free options and smart technology are reshaping the industry. Consumer preferences include fashion-forward items like cosmetics and alongside traditional apparel like shoes. Government initiatives, per capita incomes, and new industrial companies drive market dynamics, while supply chain disruptions prompt strategic adjustments. The market caters to various segments, from on-road to off-road gear, through diverse distribution channels.

 

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Motorcycle Apparel Market Dynamics

The growing trend of protective products in motorcycle apparel is driving the market growth.

The motorcycle apparel market is experiencing growth because of increasing demand for protective clothing, rising per capita incomes, and the rise in new industrial companies. Supply chain disruptions during the epidemic have put pressure on the market, but major industrial players have developed innovative strategies to control its expansion. The rise in traffic accidents is a significant factor in the market's expansion, as deteriorating infrastructure and the growing number of vehicles on the roads have led to more accidents. Traffic accidents often result in injuries and impairments, leading to chronic health issues and increased awareness of the effects of traffic accidents.

 

As a result, motorcycle riders globally are using more add-on items like visors and helmet screens to reduce distractions. Smart helmets are also becoming popular in the motorcycle racing apparel market. The demand for smart products is driven by developments in smart technology and rising consumer knowledge. Manufacturers are introducing smart helmets because of their functionality and convenience, including advanced noise cancellation, audio multitasking, an integrated camera, and Bluetooth 4.1 connectivity. In conclusion, the motorcycle apparel market is expected to increase because of factors such as rising demand, government programs, and the increasing popularity of smart helmets and motorcycle apparel market.

The motorcycle apparel market encounters significant hurdles stemming from the complexities of business dynamics. These difficulties pose challenges that impede growth opportunities and influence market performance. Factors such as evolving consumer preferences, changing regulatory landscapes, and competitive pressures contribute to the dynamic nature of the market. Also, economic fluctuations, supply chain disruptions, and technological advancements further complicate business operations.

 

Adapting to these dynamic conditions requires strategic foresight, agility, and innovative approaches to remain competitive. Failure to address these obstacles adequately results in market stagnation, reduced profitability, and loss of market share. Navigating through these challenges demands continuous monitoring, proactive decision-making, and effective risk management strategies. Ultimately, businesses that adeptly respond to the shifting business dynamics are better positioned to thrive and succeed in the motorcycle apparel market.

 

A significant challenge hindering growth in the motorcycle apparel sector is price wars driven by intense competition among vendors. Global, regional, and local suppliers provide a constant challenge to the prominent companies in the motorcycle apparel market. The manufacturers of advanced protective motorcycle riding gear that caters to a variety of riding conditions and riders including young, female, and male riders invest a significant amount of money in research and development. Regional and local enterprises are facing intense competition as a result of regional and local vendors concentrating on promoting a single product line in a particular area. Another major challenge for vendors in the market is traditional products, including the availability of ordinary clothing or jackets, especially for developing nations.

 

These jackets are comparatively less expensive than the protective motorcycle riding gear, which also includes motorcycle clothing. The advantages of protective motorcycle clothing are still unknown to consumers in underdeveloped countries. Therefore, other major obstacles facing the business are low per capita income and limited public awareness. Vendors are forced to lower their prices and profit margins when they adopt conventional, substitute, or counterfeit items, which in turn increases competition between them. As a result, it is expected that during the forecast period 2024 to 2030, all of these factors are going to hinder market growth.

 

Motorcycle Apparel Market Segment Analysis

Based on Product Type, Motorcycle rider’s jackets are multifunctional jackets that shield wearers from the elements and any abrasions while riding. They are made of sturdy materials that are withstand wind, rain, and other factors found on the road, including leather or other materials. To improve rider safety in the case of an accident, many motorcycle jackets also have integrated protection inserts at critical impact points including the shoulders, elbows, and back.

 

These armor inserts provide good impact protection without compromising comfort or flexibility because they are frequently composed of materials like high-density foam or advanced polymers. Also, some jackets have reflective elements to improve visibility in low light, which increases rider safety, particularly during nighttime. Motorcycle jackets have ventilation systems for breathability and comfort. This keeps riders cool in hot weather while yet providing essential protection. To provide riders with the best possible safety and comfort, while choosing a motorcycle jacket, factors like fit, weatherproofing, armor coverage, and ventilation require consideration made.

The helmets category has become a dominant force in the global market because of the increasing emphasis on safety measures, particularly in emerging and developing countries. This has led to a surge in the use of helmets for motorcycle riders, as tightening road safety laws and regulations prompt more people to invest in protective gear. The evolving landscape of safety standards has further propelled the demand for helmets, making it a lucrative market segment. Increased motorcycling for transportation and leisure has also contributed to the prominence of helmets in the market. With safety consciousness rising globally, the helmets category is expected to maintain its dominance and continue to grow.

 

Motorcycle Apparel Market Regional Analysis

The Asia Pacific Motorcycle Apparel market held a 45.80% market share in 2023. Asia-Pacific is host to some of the largest motorcycle manufacturers, such as Bajaj, Hero, Honda, and TVS. These producers market their models on a large scale across continents such as Latin America and Africa. To improve the client experience during the purchase process, OEMs such as TVS and Royal Enfield ventured into the riding gear industry and promoted their products in showrooms. Sales of motorcycles have increased greatly in recent years, particularly in the sports bike sector in the Asia-Pacific area. In addition, the motorcycle apparel market in China had the most market share, while the motorcycle apparel market in India had the fastest growth in the Asia-Pacific region.

The North American motorcycle apparel market is expected to grow significantly from 2024 to 2030. People in North America prefer riding motorcycles for sportswear, road trips, expeditions, and commuting. The population's purchasing power is going to rise as a result of the increasing disposable income and rising household final consumption in the area, which in speed up the demand for motorcycles and motorcycle apparel. In 2023, the US made a major contribution to the North American market. In addition, the motorcycle apparel market in the United States had the most market share, while the motorcycle apparel market in Canada had the fastest rate of growth in North America.

 

Motorcycle Apparel Market competitive landscape

The market of motorcycle apparel is expected to grow more rapidly as a result of major players in the industry making significant R&D investments to extend their product ranges. In addition, market players are engaging in a range of calculated moves to broaden their reach. Prominent developments in the industry include the introduction of new products, deals, mergers and acquisitions, increased investment, and joint ventures with other businesses. The motorcycle apparel sector needs to provide affordable products to grow and thrive in a more competitive and dynamic market.

 

• On 15 March 2024 Designed by SENA exclusively for HJC Helmets, the SMART HJC 11B is a dedicated Bluetooth communication system. The 2nd generation premium Bluetooth model boasts an all-in-one design fully integrated into the helmet. Experience optimal weight balance and aerodynamic performance while enjoying seamless communication on your rides.

 

• In 2024, Yoshimura and Kushitani are once again be announcing collaborative products that reflect their unique racing spirit. Yoshimura, which has long provided outstanding performance and innovation in the world of motorsports, and Kushitani, known for its high-quality riding apparel, announced a new line of jointly developed collaborative products. This partnership builds on the deep ties that both companies have built through their racing careers and a long-standing association that leverages technical insight into product development.

Motorcycle Apparel Market  scope
Market size in 2023	USD 24.90 bn.
Market size in 2030	USD 38.69 bn.
CAGR (2024-2030)	6.5%
Historic data	2018-2022
Base year	2023
Forecast period	2024-2030
Segment scope	By Product Type Jackets Shoes Helmets Gloves Knee Others
	By Material               Leather               Textile
	By Distribution Channel Non-Store Store Built
	By End-User On-Road Motorbike Wear Off-Road Motorbike Wear
Regional scope	North America- United States, Canada, And Mexico Europe – UK, France, Germany, Italy, Spain, Sweden, Austria, And Rest of Europe Asia Pacific – China, India, Japan, South Korea, Australia, Asean, Rest of APAC Middle East and Africa - South Africa, GCC, Egypt, Nigeria, Rest of The Middle East And Africa South America – Brazil, Argentina, Rest Of South America

 

Key player in the Motorcycle Apparel Market

1. Dunham's Sports (USA)
2. ZhuHai Safety Helmets MFG Co., Ltd (China)
3. Foshan Nanhai Xinyuan Helmets Co., Ltd. (China)
4. Vega Helmet USA (USA)
5. Lanxi Yema Motorcycle Fittings Co., LTD. (China)
6. HJC Helmets (South Korea)
7. AGV Sports Group Inc. (USA)
8. Alpinestars (Italy)
9. Dainese (Italy)
10. FLY Racing (USA)
11. Fox (USA)
12. KIDO Sports Co. Ltd. (Japan)
13. KUSHITANI Co. Ltd. (Japan)
14. Polaris Inc. (USA)
15. Rynox Gear (India)
16. SULLIVANS Inc. (USA)
17. Vega Auto Accessories Pvt. Ltd. (India)
18. Zeus Motor Cycle Gear (India)
19. Bikeratti (India)
20. Moto Central India (India)
21. Klim (USA)