North America Bath and Shower Products Market: Industry Analysis and Forecast (2024-2030)

North America Bath and Shower Products Market Definition:

Bath and shower products are basically cleansing, relaxing and rejuvenating products. Compared to traditional body wash techniques, these products are aimed at relaxing and moisturizing the body. They are usually liquids to reduce friction between the two surfaces and to moisten the substance and prevent it from drying out. Further, the North American Bath and Shower Products market is segmented by Type, Form, Distribution Channel, and geography. On the basis of Type, the Bath and Shower Products market is segmented into Bath soaps, Body wash, Bath additives, and others. Based on the form type the market is segmented into solid, gel, liquid, and others. Based on the type of distribution channel the market is segmented into hypermarket convenience store online channels and others. By geography, the market covers the major countries in North America i.e., US, Canada and Mexico. For each segment, the market sizing and forecasts have been done on the basis of value (in USD Billion).

 

 

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North America Bath and Shower Products COVID 19 Insights:

The recent outbreak of coronavirus has had a significant impact on the bath and shower product market. As a result of the outbreak of COVID-19, the international demand for cleaning solutions is increasing. People have begun hoarding common consumer goods and most retailers have run out of hygiene products. To meet the demand, players are increasing the production of soap products in 2020-2021.

 

North America Bath and Shower Products Market Dynamics:

The United States accounts for the largest market share in North America. This is because top US brands are investing in product and packaging innovations that cater to new consumer tastes and reduce their environmental impact. In addition, as men in the United States expand their beauty routines, increasing demand for men-centric brands and the penetration of new products are penetrating the bath and shower markets.

 

The market is driven primarily by the growing health and hygiene awareness of the people of the country. In addition, the frequent launch of improved products such as seed oils and vitamin-rich shower gels further contributes to the growth of the market. The growing demand for organic and natural bath products, driven primarily by health-conscious consumers, is driving the market. Natural plants are still the most popular ingredient among consumers. Increasing consumer disposable income, which has led to improved living standards, will further drive the growth rate of the bath and shower products market.

 

The baby bath and shower products sector has grown significantly in the North American market with new brands that support increased health and hygiene awareness, baby health, and increased disposable income for people. In addition, the frequent launch of innovative and improved products has helped the baby shower and bath product market growth.

 

However, increased awareness of the use of chemicals in baths and shower gels that are considered harmful to the skin, such as sodium lauryl sulfate, dioxane, and parabens,  is expected to curb bath growth. And shower gel shower product market.

 

North America Bath and Shower Products Market Segment Analysis:

By Type: Based on the type the market is segmented into Bath soaps, Body wash, Bath additives, and others. Among the segmented market, the bath soaps hold the major share. The main driver of the soap category is its low cost compared to other types. The affordability of these products has made them the preferred choice among several North American countries.

 

 

By Form Type: Based on the form type the market is segmented into solid, gel, liquid, and others. Solid segments dominate the market. The bar soap segment accounted for the largest share of sales in 2023. This is because it does not contain water and is sold in foam that can be used multiple times. In addition, solid soap does not contain preservatives such as synthetic fragrances, petrochemicals or shower gels, contributing to the growth of the solid soap segment.

 

By Distribution Channel: based on the type of distribution channel the market is segmented into supermarket, convenience store online channels, and others. Supermarket holds the maximum market share Increasing demand for personal care shower and bath products in developed countries builds a cohesive network of grocery stores. Increasing consumer migration to local stores is expected to spur market growth.

 

North America Bath and Shower Products Market Key Players Insights:

The market is characterized by the existence of a number of well-known firms. These companies control a large portion of the market, have a wide product portfolio, and have a global presence. In addition, the market comprises small to mid-sized competitors that sell a limited variety of items, some of which are self-publishing organizations.

 

The market's major companies have a significant impact because most of them have extensive global networks through which they can reach their massive client bases. To drive revenue growth and strengthen their positions in the europemarket, key players in the market, particularly in this region, are focusing on strategic initiatives such as acquisitions, new collection launches, and partnerships.

 

The objective of the report is to present a comprehensive analysis of the North America Bath and Shower Products market to the stakeholders in the industry. The report provides trends that are most dominant in the North America Bath and Shower Products market and how these trends will influence new business investments and market development throughout the forecast period. The report also aids in the comprehension of the North America Bath and Shower Products Market dynamics and competitive structure of the market by analyzing market leaders, market followers, and regional players.

 

The qualitative and quantitative data provided in the North America Bath and Shower Products market report is to help understand which market segments, regions are expected to grow at higher rates, factors affecting the market, and key opportunity areas, which will drive the industry and market growth through the forecast period. The report also includes the competitive landscape of key players in the industry along with their recent developments in the North America Bath and Shower Products market. The report studies factors such as company size, market share, market growth, revenue, production volume, and profits of the key players in the North America Bath and Shower Products market.

 

The report provides Porter's Five Force Model, which helps in designing the business strategies in the market. The report helps in identifying how many rivals exist, who they are, and how their product quality is in the North America Bath and Shower Products market. The report also analyses if the North America Bath and Shower Products market is easy for a new player to gain a foothold in the market, do they enter or exit the market regularly, if the market is dominated by a few players, etc.

 

The report also includes a PESTEL Analysis, which aids in the development of company strategies. Political variables help in figuring out how much a government can influence the North America Bath and Shower Products market. Economic variables aid in the analysis of economic performance drivers that have an impact on the North America Bath and Shower Products market. Understanding the impact of the surrounding environment and the influence of environmental concerns on the North America Bath and Shower Products market is aided by legal factors.

 

North America Bath and Shower Products Market Scope:

North America Bath and Shower Products Market
Market Size in 2023	USD 13.17 Bn.
Market Size in 2030	USD 18.29 Bn.
CAGR (2024-2030)	4.8%
Historic Data	2018-2022
Base Year	2023
Forecast Period	2024-2030
Segment Scope	By Type Bath Soap Body Wash Bath Additives Others
	By Form Type Solid Gels Liquids Others
	By Distribution Channel Supermarkets Convenience Stores Online Stores Others
Country Scope	United States Canada Mexico

North America Bath and Shower Products Market Key Players:  

• Colgate Palmolive Co. (US)
• Procter & Gamble Co. (Ohio US)
• Johnson & Johnson (US)
• Vanguard Soap LLC (US)
• Kohler Co. (US)
• Delta Faucets (US)
• Infinite bath (China)
• Henkel AG & Co.KG (Germany)